Modern golf entertainment leader Topgolf has redefined how people experience golf by combining technology with entertainment. With 100+ outdoor venues worldwide and millions of players, Topgolf creates an environment that appeals to both avid golfers and those who are picking up a golf club for the first time. The company’s rapid growth, supported by strategic partnerships like SHI, has driven technological advancements to enhance operations and player experiences.
Fueling business growth and competing for customer entertainment spend
The entertainment industry is heavily influenced by changes in discretionary spending. To maintain market share and keep patrons returning, Topgolf’s challenge was delivering a consistent and innovative experience across in-person and digital experiences, at scale. As the company expanded, serving more markets and players, the entertainment technology used to power the experience needed to be engaging, connected and always on. Topgolf lacked the visibility in their technology infrastructure to see this vision through that could ultimately enable their revenue, growth and customer experience priorities. Topgolf needed a comprehensive hybrid monitoring solution to:
- Replace separate, disconnected tools
- Provide clear insight into their infrastructure and the technology supporting gameplay in each Toptracer-enabled bay
- Support a smooth mobile app experience for players moving across venues
- Help IT teams to “stay ahead of the game” with a proactive monitoring solution that alerts them to issues before they become business-critical
The solution: Hybrid Observability powered by AI
LogicMonitor was able to meet Topgolf’s needs for rapid growth, scalability, ease of deployment, and simplified management to support their global venue expansion. The LM Envision, LogicMonitor’s observability platform, facilitated ease of deployment and management and provided customizable dashboards and data integration capabilities to meet Topgolf’s needs. The implementation began with a pilot deployment at a single venue, followed by automated and standardized rollout across all venues.
Enhanced operational efficiency and player experience
LogicMonitor consolidated 10 monitoring tools into one, simplifying Topgolf’s IT operations and improving visibility. Proactive issue resolution reduced downtime and enhanced IT reliability, including for all technology that players interact with. Detailed dashboards provided insights, empowering executives and support teams to make informed decisions. This data-driven approach improved the player experience, how venues operate and helped Topgolf maintain its competitive edge.
Leveraging LogicMonitor for growth and innovation
Looking ahead, Topgolf is committed to using technology to further improve the player and playmaker experience. They plan to use data and insights from LogicMonitor to boost innovation and operational efficiency.
Topgolf aims to lead in the tech-enabled entertainment industry by continuously improving and expanding their offerings, ensuring players choose to spend their entertainment dollars at Topgolf. Success will play out when players hit 50 billion balls by 2025 – a goal LogicMonitor is proud to help power.